Wooden cottages in 
Wooden cottages in Grimentz, Switzerland.

Why Travel to Switzerland?

Whether exploring its cosmopolitan cities, hiking in its majestic Alps, cruising on its pristine lakes, or indulging in its culinary delights, Switzerland presents a travel experience that is both invigorating and serene.

12 min read

Switzerland, with its unique appeal, offers a plethora of experiences that make it a must-visit destination for travelers. From its cultural diversity to its natural beauty and culinary delights, this European gem has it all. Moreover, the Swiss cities, outdoor adventures, and vibrant events and festivals further contribute to its undeniable charm. Let's delve into the reasons why Switzerland should be on every traveler's bucket list.

Understanding Switzerland's Unique Appeal

As a country nestled in the heart of Europe, Switzerland boasts a remarkable cultural diversity. Switzerland is home to a rich tapestry of cultures and languages. With German, French, Italian, and Romansh as its official languages, this country brings together various traditions and customs, creating a fascinating blend that permeates its cities and countryside.

View on Lauterbrunnen in Canton of Bern, Switzerland.
Lauterbrunnen, Canton of Bern, Switzerland

When exploring Switzerland's cultural diversity, one can't help but be enchanted by the vibrant festivals that take place throughout the year. From the colorful Fête de l'Escalade in Geneva to the lively carnival celebrations in Basel, Switzerland offers a plethora of opportunities to immerse oneself in the local traditions and experience the joyous atmosphere that fills the streets.

However, Switzerland isn't just a melting pot of cultures; it also offers breathtaking natural landscapes. From majestic mountains to pristine lakes and charming villages, Switzerland is a paradise for nature lovers. Whether you seek adventure in the Swiss Alps or tranquility by the crystal-clear lakes, Switzerland's natural beauty captivates at every turn.

Small town of Iseltwald in Switzerland.
Iseltwald, Switzerland

Exploring Switzerland's natural landscapes is like stepping into a postcard. The towering peaks of the Matterhorn and Eiger, standing proudly against the blue sky, offer a sense of awe and wonder. The shimmering waters of Lake Lucerne reflect the surrounding snow-capped mountains, creating a picturesque scene that is straight out of a fairytale.

No exploration of Switzerland would be complete without indulging in its culinary delights. Switzerland is renowned for its cheese, chocolate, and world-class cuisine. From fondue parties to savoring local delicacies, the country's gastronomy is a treat for the senses, making it an irresistible destination for food enthusiasts.

People eating cheese fondue.
Cheese fondue

Embarking on a culinary journey in Switzerland means immersing yourself in a world of flavors and traditions. The Swiss fondue, with its melted cheese and crusty bread, is a communal dining experience that brings people together. The smooth and velvety Swiss chocolate, made with the finest ingredients, is a delight that melts in your mouth and leaves you craving for more.

Moreover, Switzerland's culinary scene goes beyond the classics. The country is home to numerous Michelin-starred restaurants, where talented chefs push the boundaries of gastronomy, creating innovative and exquisite dishes that showcase the best of Swiss ingredients.

The Swiss Cities Worth Visiting


Zurich, the cultural hub of Switzerland, offers a captivating blend of history and modernity. Explore the centuries-old churches, visit world-class museums, and wander the trendy neighborhoods of this vibrant city. Zurich's thriving arts scene and diverse culinary landscape reflect its cosmopolitan allure, making it an unmissable stop on any Swiss itinerary.

Grossmünster church in the city of Zurich in Switzerland.
Grossmünster, Zurich, Switzerland

When in Zurich, be sure to visit the Grossmünster, one of the city's most iconic landmarks. This Romanesque-style Protestant church dates back to the 12th century and offers breathtaking views of the city from its towers. Take a stroll along the Limmat River and soak in the charming atmosphere of the old town, with its narrow alleys and beautifully preserved buildings.


Geneva, known as the City of Peace, enchants visitors with its picturesque setting and international flair. Home to numerous international organizations, Geneva is a melting pot of cultures and a hub for diplomacy.

Discover the iconic Jet d'Eau, a magnificent water fountain that shoots water 140 meters into the air. Stroll along Lake Geneva's promenade and enjoy the stunning views of the Alps in the distance. Don't miss the opportunity to visit the Palais des Nations, the European headquarters of the United Nations, and explore its beautifully landscaped gardens.

Jet d'Eau fountain in Geneva Switzerland.
Jet d'Eau fountain, Geneva, Switzerland

For art enthusiasts, the Musée d'Art et d'Histoire is a must-visit. This museum houses an extensive collection of art and historical artifacts, including works by renowned artists such as Rembrandt and Monet. Immerse yourself in the city's rich history by visiting St. Pierre Cathedral, a magnificent Gothic-style church that dates back to the 12th century.


Lucerne, aptly named the City of Lights, boasts a picture-perfect setting. With its well-preserved medieval architecture, charming old town, and the iconic Chapel Bridge, Lucerne exudes a fairytale-like ambiance. Explore its cobblestone streets and discover hidden gems like the Musegg Wall, a well-preserved medieval city wall with nine towers offering panoramic views of the city.

Chapel Bridge in the city of Lucerne in Switzerland.
Chapel Bridge, Lucerne, Switzerland

Take a leisurely boat ride on Lake Lucerne and marvel at the breathtaking scenery of snow-capped mountains reflected in the crystal-clear waters. Don't forget to visit the Richard Wagner Museum, located in the composer's former residence, and learn about his life and musical legacy.

Indulge in the city's culinary delights by trying traditional Swiss dishes like fondue or raclette. End your day by attending a classical music concert at the KKL Luzern, a stunning concert hall renowned for its exceptional acoustics.

The Swiss Outdoor Adventures

Hiking in the Swiss Alps is a dream come true for outdoor enthusiasts and nature lovers alike. Traverse the breathtaking trails, surrounded by snow-capped peaks and glistening glaciers. From challenging multi-day treks to leisurely walks, the Swiss Alps offer a wide range of hiking experiences suitable for all skill levels.

Mount Eiger in Grindelwald, Switzerland.
Eiger, Grindelwald, Switzerland

Imagine yourself embarking on a thrilling hike through the iconic Eiger Trail, where you'll witness the sheer majesty of the famous Eiger North Face. As you make your way along the path, you'll be captivated by the dramatic landscapes and the sound of cascading waterfalls. Take a moment to pause and breathe in the crisp mountain air, feeling a sense of awe and tranquility.

For those seeking thrills on the slopes, Switzerland's world-class ski resorts are second to none. From Zermatt and Verbier to St. Moritz and Davos-Klosters, these renowned resorts offer exceptional skiing and snowboarding opportunities. Immerse yourself in the winter wonderland, marvel at the panoramic views, and experience the unparalleled Swiss hospitality.

View on St Moritz during night.
Snowy mountains of St Moritz in Switzerland.
St. Moritz, Switzerland

Picture yourself gliding down the powdery slopes of Zermatt, with the iconic Matterhorn as your backdrop. Feel the rush of adrenaline as you navigate through the challenging terrain, carving your way through the fresh snow. After an exhilarating day on the slopes, unwind in a cozy chalet, sipping hot cocoa by the crackling fireplace, and relishing in the memories made.

Switzerland's pristine lakes provide a myriad of activities for water enthusiasts. Whether you're sailing on Lake Geneva, kayaking on Lake Lucerne, or swimming in the crystal-clear waters of Lake Zurich, enjoy a range of water sports and soak in the stunning surroundings. The Swiss lakes offer a refreshing and idyllic escape for relaxation and adventure alike.

Imagine yourself gliding across the serene waters of Lake Geneva, the gentle breeze caressing your face as you navigate through the waves. Feel the thrill of the wind in your hair as you try your hand at windsurfing, or simply enjoy a leisurely boat ride, taking in the picturesque scenery of the surrounding vineyards and charming lakeside towns.

Swiss Events and Festivals

One of Switzerland's unique traditions is the Cow Parades, which enchant locals and visitors alike. Witness cows adorned with vibrant decorations, as they parade through the streets during summer months. This captivating tradition showcases Swiss rural life and is a testament to the country's deep-rooted appreciation for its agriculture and heritage.

The Lucerne Carnival, a burst of colors and festivities, is a highlight on Switzerland's event calendar. Marvel at the elaborate costumes, lively parades, and traditional music that fill the streets of Lucerne during this joyous celebration. Join the locals in revelry, indulge in traditional delicacies, and immerse yourself in the contagious atmosphere.

For film enthusiasts, the Geneva International Film Festival is a must-attend event. With its focus on independent cinema, this prestigious festival attracts renowned directors, producers, and actors from around the world. Immerse yourself in the world of film, attend screenings, and engage in thought-provoking discussions with industry professionals.

In conclusion, Switzerland offers a unique appeal that entices travelers with its cultural diversity, natural beauty, culinary delights, vibrant cities, outdoor adventures, and lively events. From exploring Zurich's cultural hub to skiing in world-class resorts, Switzerland provides an enriching experience for every type of traveler. Whether it's immersing yourself in the breathtaking landscapes, savoring delectable Swiss cuisine, or partaking in vibrant festivals, Switzerland promises an unforgettable journey filled with enchantment and wonder.


Lizzie Z.

As a top level corporate executive, Lizzie embarked on a soul-searching journey of adventure and slow living, passionately sharing her insights as the founder of RLM.