Tent under northern lights in Abisko, Sweden.

Why Travel to Sweden?

11 min read

Discover Sweden, a land of stunning natural beauty and innovative design, where the historic charm of Stockholm's Gamla Stan blends seamlessly with the modernity of Malmö. Embrace the Swedish tradition of 'lagom', savor the unique flavors of Nordic cuisine, and explore a country known for its progressive values.

11 min read

Sweden, a country nestled in Northern Europe, offers a unique appeal that captivates travelers from all over the world. From its rich history and culture to its breathtaking natural landscapes, Sweden has something to offer for everyone. Moreover, the Swedish lifestyle, with its emphasis on 'lagom' and delectable cuisine, along with exploring the charm of its cities and indulging in outdoor adventures, provide a fulfilling travel experience. In this article, we will delve into the reasons why Sweden should be on your travel bucket list.

Understanding Sweden's Unique Appeal

The Rich History and Culture of Sweden

Sweden is a country steeped in history, boasting a culture that is both ancient and modern. From the Vikings to the Nobel Prize, Sweden has left an indelible mark on the world stage. Exploring its historic landmarks, such as the Royal Palace and the medieval town of Gamla Stan, allows travelers to immerse themselves in the rich heritage of this Scandinavian nation.

People sitting in Gamla Stan in Stockholm.
Gamla Stan, Stockholm

But there is so much more to Sweden's history and culture than meets the eye. Did you know that Sweden has one of the oldest parliaments in the world? The Riksdag, which dates back to the 15th century, is a symbol of Sweden's long-standing commitment to democracy. And speaking of democracy, Sweden is also known for its strong welfare state, with a comprehensive healthcare system and generous social benefits.

Swedish traditions and customs also make for an intriguing cultural experience. From Midsummer celebrations, where locals dance around Maypoles, to St. Lucia's Day, with its enchanting candlelit processions, Sweden's festive traditions provide a glimpse into the country's unique way of life.

But it's not just the well-known traditions that make Sweden's culture fascinating. The country is also home to a thriving contemporary arts scene, with world-class museums and galleries showcasing the works of Swedish and international artists. From the modernist designs of Stockholm's architecture to the avant-garde performances of the Royal Swedish Ballet, Sweden's cultural offerings are diverse and captivating.

Sweden's Breathtaking Natural Landscapes

In addition to its historical and cultural offerings, Sweden boasts some of the most breathtaking natural landscapes in Europe. From majestic mountain ranges to serene lakes and vast forests, Sweden's natural beauty leaves visitors in awe.

But let's delve deeper into Sweden's natural wonders. Did you know that Sweden has over 95,000 lakes? These pristine bodies of water not only provide stunning views but also offer opportunities for swimming, fishing, and boating. And if you're lucky, you might even spot a beaver or a moose along the shores.

Deer in the forest in Sweden.
Deer in Sweden

But Sweden's natural beauty is not just limited to its landscapes. The country is also known for its commitment to preserving biodiversity. With numerous nature reserves and protected areas, Sweden is home to a wide variety of plant and animal species, some of which are endangered. By visiting these protected areas, travelers can contribute to the conservation efforts and learn about the importance of preserving our natural heritage.

The Swedish Lifestyle

The Concept of 'Lagom'

At the heart of the Swedish lifestyle lies the concept of 'lagom' – a word that roughly translates to 'just the right amount.' Lagom embodies a balanced approach to life, whether it's in work, leisure, or personal relationships.

Experiencing 'lagom' means finding harmony amidst the fast-paced world we live in. It encourages a sustainable and content way of life, where individuals find joy in the simple pleasures and prioritize their personal well-being.

Swedish Cuisine: More than Just Meatballs

When it comes to Swedish cuisine, most people think of meatballs. While meatballs certainly have their place, Swedish gastronomy is a lot more diverse and exciting.

Swedish meatballs with mashed potatoes.
Swedish meatballs

From mouthwatering seafood, like herring and salmon, to hearty traditional dishes like 'Jansson's Temptation' and 'Smörgåstårta', Swedish cuisine offers a delightful culinary journey. And let's not forget the 'fika' culture – a cherished Swedish tradition of taking time out for coffee and sweets, often with friends or loved ones, which adds an element of warmth and togetherness to everyday life.

The Importance of Fika in Swedish Society

In Swedish society, 'fika' is more than just a coffee break – it's a way of life. This cherished tradition encourages slowing down, socializing, and savoring the moment.

Fika with coffee and buns.

During a fika, Swedes enjoy a cup of coffee or tea paired with delectable pastries, such as cinnamon buns or cardamom rolls. Fika is not solely about the refreshments; it's an opportunity to connect with others, to pause and appreciate the small joys in life. Experiencing a fika firsthand provides travelers with an intimate glimpse into Swedish society and a much-needed break from the hustle and bustle of daily life.

Exploring Sweden's Cities

Stockholm: The Venice of the North

The vibrant capital of Sweden, Stockholm, is often referred to as the 'Venice of the North.' Built on 14 islands, the city is a picturesque blend of historic charm and modern sophistication.

Stockholm panorama from the sea.
Stockholm, Sweden

Travelers can stroll through the charming streets of Gamla Stan, the old town, marveling at its colorful buildings and cobblestone alleyways. The Royal Palace, the Vasa Museum, and the trendy district of Södermalm are just a few of the many attractions that Stockholm offers visitors.

Gothenburg: A City of Canals and Culture

Located on the west coast of Sweden, Gothenburg is a vibrant city known for its beautiful canals, charming neighborhoods, and thriving cultural scene.

Gothenburg, Sweden

Travelers can explore Liseberg, one of Europe's largest amusement parks, or visit Universeum, a science center that offers interactive exhibits for visitors of all ages. The Gothenburg Botanical Garden, with its stunning collection of plants, is a serene oasis in the heart of the city.

Malmö: A Blend of Old and New

Situated in the southern part of Sweden, Malmö is a city that seamlessly blends old-world charm with contemporary living. Crossing the famous Øresund Bridge from Copenhagen, visitors are greeted with a cityscape dotted with stunning architecture and a vibrant multicultural atmosphere.

City of Malmö during autumn.
Yellow house in the city of Malmö.
Malmö, Sweden

Exploring Malmö's picturesque canal district and visiting landmarks such as Malmö Castle and St. Peter's Church offer a glimpse into the city's history. The iconic Turning Torso skyscraper, designed by renowned architect Santiago Calatrava, showcases Malmö's modern and innovative side.

Outdoor Adventures in Sweden

The Northern Lights: A Spectacular Sight

No article about Sweden's outdoor adventures would be complete without mentioning the awe-inspiring Northern Lights. Travelers flock to northern Sweden, particularly the Arctic region of Lapland, in the hopes of witnessing this natural phenomenon.

Northern Lights in Abisko National Park in Sweden.
Northern Lights, Abisko National Park

From late autumn to early spring, the night sky dances with vibrant hues of green, blue, and purple, creating a spellbinding spectacle. To enhance the experience, visitors can go on a husky safari or venture out on a snowmobile tour, adding an element of thrill to this magical encounter with nature.

Hiking in Sweden's National Parks

Sweden is a nature lover's paradise, boasting an abundance of national parks that cater to outdoor enthusiasts of all levels. Hiking through these pristine landscapes offers a chance to reconnect with nature and experience the tranquility of Sweden's wilderness.

Sunset in Sarek National Park in Sweden.
Sarek National Park, Sweden

Whether it's exploring the dramatic mountain peaks of Abisko National Park or discovering the untouched beauty of Sarek National Park, hiking in Sweden's national parks is an adventure like no other.

Wildlife Encounters in the Swedish Wilderness

Sweden's vast forests and unspoiled wilderness are home to a diverse array of wildlife. From majestic moose and reindeer to elusive bears and lynx, encountering these magnificent creatures in their natural habitat is a truly unforgettable experience.

Reindeer in Abisko National Park in Sweden.
Abisko National Park

Travelers can embark on wildlife safaris, guided by knowledgeable experts who offer insights into the region's flora and fauna. The opportunity to witness these animals in the wild provides a deep appreciation for the importance of conservation efforts in preserving Sweden's fragile ecosystems.

Whether you are drawn to Sweden for its history, breathtaking landscapes, or unique way of life, a trip to this Scandinavian gem is sure to leave you with memories that will last a lifetime. With its unparalleled charm and captivating appeal, Sweden is a destination that is waiting to be explored.


Lizzie Z.

As a top level corporate executive, Lizzie embarked on a soul-searching journey of adventure and slow living, passionately sharing her insights as the founder of RLM.



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