Beautiful woman sitting under lemon tree and drinking lemonade in Capri

The Enchanting Island of Capri: Beauty, Luxury, and Timeless Allure

11 min read

Embark on an adventure with Isabella as she guides you through the island of Capri. From luxurious villas to lush lemon trees and scenic streets with stunning views of the Mediterranean Sea, Capri is a destination that will take your breath away.

11 min read

Capri, a magical island situated on the Amalfi Coast, has always held a special place in the heart of Isabella, an Italian-born art and fashion enthusiast.

"There's something about Capri that stays with you forever," she reminisces.

The luxurious majolica patterned villas, lemon trees, and scenic streets all come together to create a unique and unforgettable experience. Whenever Isabella thinks back to her time there, she's transported to a place of pure beauty and serenity. It's a haven for art and design, and the intricate tilework found throughout the island is truly breathtaking.

A Rich History of Luxury and Glamour

Capri has long been a magnet for the rich and famous. Since Roman times, its breathtaking beauty and serene atmosphere have attracted elite visitors. Emperor Augustus and Emperor Tiberius both built grand villas on the island, with Villa Jovis being one of Tiberius's most famous residences.

The island's allure continued into modern times, as it became a favorite destination for celebrities like Audrey Hepburn, Jacqueline Kennedy Onassis, and Sofia Loren, who were captivated by its charm and natural beauty.

"I'll never forget the time I encountered Sofia Loren on the island of Capri," recalls Isabella with a smile.

"She was sitting at a small café near the Piazzetta, enjoying a cappuccino and taking in the breathtaking view of the Mediterranean. She was dressed in a simple white sundress and oversized sunglasses, but she radiated a timeless elegance that left me in awe. It was a moment that perfectly captured the magic of Capri – the stunning scenery, the luxurious atmosphere, and the allure of the rich and famous who come to escape it all."

The island's legacy as a glamorous retreat has carried well on into the 21st century, with a new generation of celebrities continuing to frequent Capri. Stars such as Beyoncé, Jay-Z, and Mariah Carey have been spotted vacationing on the island, enjoying its luxurious hotels, fine dining, and exclusive shopping. Other A-listers, like Leonardo DiCaprio, Ben Affleck and Jennifer Lopez, have been seen taking in the breathtaking views and soaking up the sun on private yachts off the coast.

Capri's enduring appeal is undeniable, and its status as a playground for the rich and famous remains unchallenged, as the island offers a level of luxury that few other destinations can match.

Natural Beauty and Iconic Landmarks

The island of Capri is renowned for its breathtaking natural beauty and iconic landmarks. The famous Blue Grotto, a mesmerizing sea cave bathed in an ethereal blue light, captivates visitors with its otherworldly charm. The Faraglioni, three towering rock formations rising majestically from the azure waters, have come to symbolize the island and offer an unforgettable sight.

Faraglioni rocks near the shore of Capri
Boat sailing near Capri rocky coastline

Capri's two enchanting towns, Capri and Anacapri, boast narrow streets, vibrant bougainvillea, and chic boutiques. Their elegant charm is further accentuated by landmark hotels like the Hotel Caesar Augustus, Grand Hotel Quisisana and JK Place Capri, which cater to the island's discerning visitors. Places such as La Piazzetta, Terrazzo Tiberio restaurant at Capri Tiberio Palace, and Caffè Morgano offer an inviting ambiance for leisurely people-watching or indulging in the local culinary delights.

Places to stay

Entrance to JK Place Capri hotel in Capri

JK Place Capri

Swimming pool in Grand Hotel Quisisana in Capri

Grand Hotel Quisisana

Hotel Caesar Augustus terrace overlooking the sea in Capri

Hotel Caesar Augustus

Hotel Capri Tiberio Palace in Capri

Capri Tiberio Palace

See all available hotels in

Capri, Italy

The Gardens of Augustus, with their stunning panoramic views, are an essential stop on any visit to the island.

"The Gardens of Augustus are my absolute favorite landmark on Capri," says Isabella.

"The stunning views of the sea and the Faraglioni rock formations, along with the lush greenery of the island, create an atmosphere of peace and serenity that I can't get enough of. I love to stroll through the gardens, taking in the vibrant flowers and breathing in the fresh sea air."

For those interested in exploring the island's unique villas, Villa San Michele, the former home of Swedish physician and author Axel Munthe, provides fascinating glimpse into Capri's storied past.

A Taste of Capri: Lemons and Perfume

Capri's famous lemons are an essential part of the island's charm, celebrated for their impressive size, vibrant color, and intensely fragrant aroma.

"Capri's lemons are simply divine," says Isabella. "These lemons thrive in the island's fertile soil and sunny climate and serve as the basis for the island's signature liqueur, limoncello."

"Every time I bite into a lemon-flavored dessert or sip on limoncello, I am transported back to Capri, and it's as if I am experiencing the island's magical flavors all over again."

To experience the authentic taste of Capri, make sure to try this delightful liqueur, which can be found in local shops, markets, and restaurants across the island.

Another unique aspect of Capri's rich heritage is Carthusia, a historic perfume house with roots dating back to the 14th century.

"Legend has it," explains Isabella, "that a local monk created a distinctive fragrance from the island's abundant flowers for Queen Giovanna d'Angiò."

Centuries later, in 1948, a chance discovery of an old perfume formula in the abandoned monastery of St. Giacomo led to the founding of Carthusia, and the resurrection of the ancient art of perfume-making on the island. Today, Carthusia continues to use traditional methods and local ingredients to create luxurious fragrances that capture the essence of Capri's natural beauty. From the citrusy notes of Mediterraneo to the floral and musky scents of Fiori di Capri, Carthusia's fragrances are a testament to the island's rich history and unique identity.

Bottle of Carthusia A'mmare perfume

A’mmare – Eau De Parfum

Carthusia Fiori di Capri perfume bottle

Fiori di Capri – Eau de Parfum

Carthusia home fragrance diffuser bottle

Ceramic Collection – Yellow Bottle

Carthusia scented candle

Mediterraneo – Scented Candle

Carthusia striped beach towel

A’mmare – Striped Orange Beach Towel

Carthusia decorated beach towel

A’mmare – White & Blue Beach Towel

Bottle of Carthusia diffuser home fragrance

Mediterraneo – Home Diffuser


Island's Unique Fashion, Lifestyle, and Jewelry Brands

The island's unique blend of rich cultural heritage and timeless elegance has also fostered the growth of many exclusive fashion, lifestyle, and jewelry brands that perfectly embody the essence of Capri.

Isabella has always been captivated by many of island's unique fashion, jewelry, and lifestyle brands.

"There's something special about the way Capri's designers and artisans infuse the island's natural colorful beauty and charm into their creations."

"Each piece feels like a work of art that captures the essence of the island's unique joyful spirit, it's own la dolce vita."

These brands showcase the luxurious and elegant nature of Capri and contribute to the island's reputation as a shopping destination for discerning fashion enthusiasts:

  • Laboratorio Capri: A high-end boutique offers a curated selection of chic clothing and accessories, all handcrafted by local artisans. From elegant dresses to sophisticated jewelry, Laboratorio Capri provides a unique shopping experience that showcases the island's finest craftsmanship.
  • Chantecler Capri: With a history dating back to 1947, Chantecler Capri is an iconic jewelry brand that exudes the timeless elegance and glamour of the island. Known for their exquisite craftsmanship and unique designs, Chantecler offers a range of high-quality jewelry pieces, from statement necklaces to delicate earrings, all inspired by the beauty of Capri.
  • Capri Watch: A luxury watch brand that was established in 1995, inspired by the captivating beauty and enchanting spirit of the island of Capri. Combining traditional Italian craftsmanship with innovative design, the brand offers an array of stunning timepieces that embody the essence of the Mediterranean lifestyle.
  • Canfora: Established in 1946, Canfora is a legendary sandal shop on Capri known for its custom-made, handcrafted leather sandals. A favorite among celebrities and fashion icons, such as Grace Kelly and Jackie Kennedy.
  • Eco Capri: This lifestyle brand embraces the heritage and beauty of Capri through a range of stylish clothing, accessories, and home decor. Eco Capri's collections are inspired by the island's colors, landscapes, and history, featuring designs that celebrate the enchanting allure of Capri.


Woman wearing colorful Laboratory Capri dress in Capri

Laboratorio Capri

Woman wearing Chantecler Capri colorful jewelry

Chantecler Capri

Hand with a Capri Watch on the wrist

Capri Watch

Woman wearing Canfora sandals in Capri

Canfora Capri Sandals

Woman wearing Eco Capri silk kaftan in Capri

Eco Capri

The island of Capri is a captivating destination that has long been a haven for the world's most glamorous and influential figures. With its breathtaking natural beauty, fascinating history, and unmistakable luxury, it's no wonder that Capri continues to enchant all who visit its sun-kissed shores.

"Capri is a place that will forever stay in your heart. From its stunning natural beauty to its rich cultural heritage, it's a destination that will leave a lasting impression on your soul."

Every moment spent on this magical island is a memory that you'll treasure for a lifetime. As you explore the charming streets and indulge in the exquisite tastes and scents of this Mediterranean paradise, you'll undoubtedly be inspired by the island's innate sophistication and effortless style. Discover the magic of Capri and let its allure whisk you away to a world of elegance and enchantment.


Isabella M.

As an Italian fashion and art expert with years of experience in the world of luxury fashion, Isabella brings her impeccable sense of style and invaluable industry connections to RLM.


Lizzie Z.

As a top level corporate executive, Lizzie embarked on a soul-searching journey of adventure and slow living, passionately sharing her insights as the founder of RLM.



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